Hi, the document attached in the case release email is focused on a specific product, and the title of the document is ‘National Brand Challenge’? To confirm, this means that we use the document as a reference, but are not required to fulfill the requirements in the document?
Hi Megan we’ve just send out an email addressing this question. Our answer was:
he case includes information to teams about ‘The Challenge At Hand’ (what teams should recommend and what questions to answer). Teams should aim to address all aspects raised in The Challenge at Hand. Teams may recommend proposals that differ from Frucor’s requests, but they should justify their alternative.