Lilo asked 3 weeks ago

Hi there,
Is it possible to produce a drink that is not targeted at children? 
We are asked to produce a “Better for You” children’s soft drink, but are we allowed to target an older audience e.g. teenagers?
Also, can you please clarify what you mean by justifying the alternative? Does that mean we justify why the target audience shouldn’t be children?

1 Answers
MCC Schools Team Staff answered 3 weeks ago

You may if you think it is the best strategy to suggest a drink that is not targeted at Children. If you choose to do this, you should justify both your alternative target audience and why you did not target children.